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The Ultimate Beginner’s Guide to Starting a Blog in 2024

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The Ultimate Beginner’s Guide to Starting a Blog in 2024



If you’ve ever wondered how to start a blog, you’re in the right place. I’ve been a full-time blogger since 2011, and have taught thousands of bloggers over the years how to get started. To begin, this guide will provide an in-depth overview of the eight steps necessary to launch your blog. First, we’ll help you choose a niche by identifying your passion and researching potential markets while analyzing the competition. Next, we’ll discuss selecting an appropriate blog domain name and hosting provider for your blogging platform. Moving on, we will cover designing your blog with themes or templates and customizing its design elements along with installing plugins and widgets. After that, our focus shifts towards creating quality content for your blog which includes writing engaging posts and pages optimized for SEO while promoting them on social media platforms. Finally, learn how to monetize your blog through affiliate marketing strategies, displaying ads on your site, and selling digital products. By following these steps outlined in our “How to Start a Blog” guide, you can begin building a successful online blog today. Free On-Demand Video Training: Implement the Blogging System that 40x My Online Business.Click Here to Watch Now Table of Contents (click to expand) Step 1. Choose Your Blog’s Niche To start a successful blog, it’s essential to have a clear understanding of your target audience and choose a highly specific topic that serves their needs. New bloggers often struggle with trying to niche down their audience, but it’s one of the best ways to build your blog fast. Nailing down the right blog niche comes down to getting just three things right. Building a thriving online business is similar to starting a fire. For that, you need three elements: heat, fuel, and oxygen. But what does starting a fire have to do with starting a business? Well, let’s take a closer look. Heat: Represents your purpose or calling Fuel: Represents your passions Oxygen: Represents the people you want to help When all three of the above are there, you have a profitable online business model (see image below). Your Blog’s Success Depends on 3 Factors Factor 1: Purpose–What’s your unique ability? You should begin your search by looking inward first. What’s your unique ability? Where do you show up best? Are you a writer? Are you better at speaking? Do you thrive best in coaching situations? Uncovering your core gift is the best place to start. Factor 2: Passion–What can you best help with? What problem are you passionate about solving? Which topics do you love to learn about? Which topics make you mad, angry, or frustrated? Find a passion you can attach yourself to for the next two to five years. Factor 3: People–Who do you most want to serve? It’s one thing to be gifted; it’s another to make sure the gift is useful. It’s great to be passionate, but does anyone else share in that passion? Attaching your abilities and passions to serving a group of people is what makes your business combustible. It ignites the spark, that fuels the flame. All three must exist to have a profitable online business. Identify Your Target Audience Determine your target audience before beginning to blog so that you can create content that resonates with them. Knowing who you’re writing for will make it easier to brainstorm blog topics that resonate with them and keep them coming back for more. Maybe you are wondering, “Who ARE those people I want to serve in the first place?” In our Discover Your Blog Niche Course, we go in-depth on this topic, but let me share the highlights with you. Free On-Demand Video Training: Implement the Blogging System that 40x My Online Business. Click Here to Watch Now The GPS Audience System Every day millions of people rely on a GPS device to help guide them while they are driving or walking. But did you know that people have a built-in GPS? The GPS Audience System is a simple, yet powerful acronym. GPS stands for goals, passions, and struggles. Your best chance of success is to find an audience’s goals, passions and struggles that you want to serve. Let’s take a closer look: Goals: Whose goals are you the most qualified to help? Maybe they are goals you’ve personally accomplished and now you want to help others. Also, are people already consuming blogs, podcasts, and videos on this topic? Before you blaze a new trail, we want to find proof online that people care about this topic. Passions: Is the audience you want to serve just a fad or is it evergreen? Some passions are just fleeting, while other passions have a proven track record. Only pursue an audience that has demonstrated five years or more of consistent demand. Struggles: This is where the gold is. Are people spending money on this topic to overcome their struggles? As an influencer, there’s a great gain to be had in helping others overcome challenges. Tips to Select an Engaging and Profitable Niche Picking a blog’s niche and building an audience can feel overwhelming if you’re not sure how to start a blog. Here are a few other considerations when selecting a profitable blog niche: Personal Interests: Choose something you’re passionate about or knowledgeable in – whether it’s travel, cooking, fashion, or personal development. Demand: Look at popular blogs within the industry and identify any gaps in the market that could be filled by providing unique insights on particular subjects. Potential Earnings: Consider how easy it would be to monetize this niche through affiliate marketing partnerships or selling digital products such as e-books or online courses. A well-chosen niche is key when you begin blogging; not only does it give direction, but also helps ensure long-term success as readers continue returning due to the relevance and value offered to them throughout the years spent following along. A good blog lives to deliver value to a specific audience. Whether it is a recipe blog, travel blog, career blog, or parenting blog. A blog’s niche is important so don’t rush this process. How do I stand out from the competition? A common question I get is: “Jonathan, there’s just so much competition out there. How do I stand out among all of the noise?” Let me share with you two of the most powerful principles I have learned. 1. The more authentic you are, the more you stand out. When I first began in the online business space, I was a copycat. Secretly fearing that I had nothing of value to offer, I tried to be like other influencers. After all, if they were successful, it must be a style that works. I became a bad version of their style. The best way to stand out is to embrace your authentic self. The more authentic you are, the more you stand out. Others can’t simply copy you. Decide to become a more genuine version of yourself. 2. Be a big fish in a little pond. If you are struggling with how to stand out from the competition, maybe your market is too big. When I started my first blog, I labeled myself as a “life and career coach.” I didn’t want to narrow my audience. The problem was I was facing too much competition. I was one tiny fish in the big, scary ocean. Realizing my mistake three months later, I niched down to being a career coach for accounting and finance professionals. My competition shrunk overnight. There were not as many career coaches focused on just accounting and finance professionals. I became the big fish in a little pond. Free On-Demand Video Training: Implement the Blogging System that 40x My Online Business. Click Here to Watch Now How do I know if my blog niche is too big or too small? Once you learn how to start a blog, you’ll want to be sure to pick a niche that is just the right size. How do we find the sweet spot of being in a niche that is not too big or too small? Fortunately, there are some online tools that can help us answer this important question. One of my favorite tools to measure niche size is Google Trends. With Google Trends, you are able to compare market sizes across different niches. The goal is to find niches where other people have been successful and then find a niche you want to serve with a similar demand. Stay away from topics with too much demand like “fitness.” Also, steer clear from topics with not enough demand like “kettlebell fitness.” Below you will find an example of five blog niches that all hit the sweet spot. Step 2…


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